The launch
Starring pioneers like Piet Paulusma, Boomsma distillery, Tryater and of course the Royal “Vereniging De Friesche Elf Steden”, the Frisians were warmed up for the priority phase in which Frisian organisations and residents had the first right to register their domain name. Supported by a camper van driving past all events, TV commercials and more, no Frisian could ignore “Op z’n Fries” (“Frisian style”). During this priority phase, nearly 10,000 domains were registered.