A “dot brand” makes your brand name shine in each of your websites and e-mail addresses. You decide which domain names are launched under your own .brand and remain in full control.
For whom is a dot-brand interesting? These will initially be the larger international brands because of the investment required. Depending on the brand in question, an own extension could also be of interest for a more local or smaller brand.
We use our experience with .amsterdam (a globally recognised brand) and .frl (a strong local brand) to realise your own .local. We take care of all the administrative, legal and technical work. You bring your brand under your own “dot”. Together we create a new success story.
Although not all details are known yet, a good indication for the investment is an amount of €600.000 for the application itself and first 10 years of operation. Additional to this amount are the costs for advise and consultancy and the budget that you define for marketing, promotions and other activities. The revenue comes from brand visibility and savings on security and existing domain portfolio.
We are happy to assist you in the application for your extension and advise you on the possibilities, including financing, without any obligation. Of course, this is done on a confidential basis.